Interview with Puma Ambassador Nidhi Mohan Kamal
Nidhi Mohan Kamal is the director of the chain of weight loss clinics called “Nidsun”. She has pursued her engineering in chemical engineering and specializes in the field of nutrition and sports specific nutrition. She has an experience of 13 yrs. and an impressive track record in this field. She has been dealing with fat loss and body shaping procedures since 2007.
Influencer Speaks is where we aim to bring celebrities on board with us. This series focuses on knowing the influencer’s journey more closely. Here are few questions on which Nidhi Mohan Kamal interacted with us.
How did your journey as fitness influencer begin in the first place? (2:00-3:00)
I have done my graduation in Chemical Engineering and then specialized in Food technology. The first job that I did was in the processed food industry. I saw that the major focus of that product was on its shelf life and taste. That was something that I knew wasn’t right, to begin with. The next job was at a medical company where the company was making products for surgeries. In a couple of years, I understood my likeliness. I wanted to create and work for the preventive measures and not as a damage control step.
How did you shift from Food to Fitness? (3:10-3:38)
I have been into fitness for a long time actually. I was a chubby teenager and couldn’t wear western outfits back then. I started with that motivation but then I gradually got the benefits and got more into it. I understood that fitness was something that makes me happy and satisfied.
When did you get into fitness Professionally? (3:40-3:50)
It would be when we started Nidsun. I will tell more about it later.
You were a food scientist. What is that food scientists do? (3:53-4:30)
We figure out the composition of food. The food’s stability over time, the microbiology and the biochemical aspect of foods are worked on by food scientists.
Does this profile involve making food items too? (4:35-5:00)
Yes, we do a little bit of R&D also. When food is made in large scales a lot of different aspects come into the picture, like its shelf life etc. It’s the job of the food scientist to understand the engineering of the food for it to last longer.
So we see you have used your qualifications well into your profession today. How did u do that? (5:07-5:48)
Yes, what I do today is a super specialization of what I was doing earlier. Nutrition, Biochemistry, Physiology, Microbiology were always part of my curriculum. A food scientists job is something in between an engineers and a nutritionist’s job.
When did u start as an influencer? How did your digital media venture begin? (6:00-7:49)
I used to work out with a very famous illustrator from Filmy owl, who was a good friend. She encouraged me to put pictures online. She said I was good at it and should let others see it too. The first couple of pictures happened because of her. And there hasn’t been no looking back since then. Followers started pouring in and here I am.
Instagram is your most frequently used social media platform. Why is that? (8:08-9:17)
Instagram is very convenient. This platform makes your posts very visually appealing and that is what works best in the line I am in. For platforms like tumbler and twitter, it’s more of a word game. It’s easier to post 4 pictures on Insta each day. YouTube is another excellent platform. But the time and effort required for a good video is a lot.
Do you maintain a calendar for your posts? (9:18-9:50)
No, most of my Instagram posts are impromptu. But I try to maintain a calendar for my YouTube channels.
Influencers start from a point. And not necessarily the first step is easy or attractive. How would you remember your first YouTube video? (10:04-11:30)
I am not a very camera friendly person naturally. On my first video, I had a sore throat and I was recording on a DSLR without a mike. It wasn’t very good but I learned my lessons.
There are many myths related to fitness. Which misconceptions did you start with and what are your observations today? (12:30-13:47)
There wasn’t a lot actually. Some basic misconceptions were you should cut off carb totally and depend on supplements if you wanted to be fit. I always believed I could never look like the models in muscle magazines. These things require time and a lot of consistency. You see the changes after years of dedication.
How did you do your body transformation with vegan food? It’s pretty unique and applauds. (13:51-16:13)
That school of thought will take a while to change. I don’t push my clients to turn vegan. If there is someone who wants a diet chart from me and is non-vegetarian, I will give him the same. I am just trying to set an example that it’s possible by vegan food too. The vegan community is aggressive by nature, which is not how it should be. They need to understand that it’s a choice people take and you can’t make someone take a choice they don’t believe in.
It’s actually because of the supplement industry that people think they need to depend on non-vegetarian food for protein. That is not the ideal case actually, it’s just a myth that this industry is making use of.
Is fitness more of a mental process or a physical journey according to you? (21:45-22:40)
It’s more of a mental challenge that you have to take to make use of your physical abilities. They should both work in sync but the brain is the game starter.
Does fitness come in your genes? (22:52-24:50)
Me, my brother and my father, have all been obese at a point in time. But we are all extremely fit beasts right now. My father was bodybuilder back in the 70s. He obviously didn’t want us all to be doing the same. But he never stopped us from what we wanted to pursue. Seeing an extremely fit father was an inspiration but my own dedication mattered a lot too.
What’s wrong with the food habits we follow today? (25:00-26:50)
People don’t eat home cooked meals anymore. Things have changed a lot since we were kids. People depend on processed food a lot these days. This is wrong and unhealthy on multiple levels.
We see some really interesting fun shoots that you do on your Instagram feed. Tell us something about that? (27:00-28:21)
I enjoy wearing saris, I look out for an excuse to wear and flaunt one. I try to do shoots where I wear them in unique styles. Women don’t wear them anymore; this is my way of bringing desi back.
You have a clinic called NIDSUN, what happens there? (28:45-29:32)
We do non-surgical fat freezing procedures there. We don’t offer any training there but we are available for consulting and body shaping.
When did social media pick up for you? (32:23-34:00)
It was when someone offered me money for doing a product review, I realized this was serious business. This was 4 years ago.
Which kind of brands do you work with for product reviews? (34:30-37:57:00)
I am very picky about what brands I pick. I would never endorse a product that I personally don’t believe in. I don’t do supplements, pharma related product reviews. I am here for the long run, so I have to think about the repercussions of what I am endorsing online. I actually don’t have the pressure of endorsing brands for my income. This makes the process easier and more genuine for me. Always remember that this is a phase, which might change with people’s preferences over time. It’s important to have an identity in the real world too and not just be there online.
Is there any mistake from the past that you regret? (38:00-40:00)
I don’t believe in mistakes or regrets; I have learned from each of them. Each time I have faced a problem in my job I have seen the scope to make a change in the process I follow.
What suggestions do you have for newbies venturing into this profession or into the influencer world? (44:00-48:02)
If you want to become an influencer because you think it’s an easy job, then don’t. Because working as an influencer is far more tough than what people like to think. You have to take care of your own bills initially without getting payments from outside. It can be very stressful and frustrating in the first 3 years, that’s the time most people quit. If you are working with a team under you, it becomes even more difficult. Remember that each of the decisions you take impacts them and their lives too.
Audience Question. Anushree: Which form of physical activity would you suggest for a dancer looking for strengthening and flexibility? (50:27-52:32)
Gymming would stiffen your body instead. I would suggest yoga with a couple of holding postures for longer times. This will help in improving your strength. CrossFit is not something that I would recommend for beginners. This doesn’t go in alignment with the law of individual differences and will not work for every type of body types.
Audience Question. Arkya: What would be your suggestion for someone who suffers from genetic obesity and wants to lose weight? (52:46-55:00)
It is actually important to know if the person actually has a genetic condition of obesity because that is very rare. But it’s possible to do a number of DNA tests and check if the mapping suggests the same. It’s possible to lose weight even in such conditions with the right lifestyle changes.
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