7 Killer Hacks for Your Blogger Outreach Email Template

Outreaching to influencers and customers via email is one of the oldest and proven methods to reach out to a new audience. But with the advent of technology, it has been misused way too much, thereby reducing it to be a mere statistic of ineffective cold outreach.

There will always be situations where you have to reach out to people, who aren’t familiar with you or your company. Now that unfamiliarity shouldn’t stop you from approaching them. But we must do it right.

While sending an email to a new recipient, we must remember that the person on the other end receives a ton of similar emails seeking their attention. S/he is probably a very busy person who receives a 100 emails every day or probably more.

Always remember to write you outreach mails keeping the receiver’s best interest in mind. S/he will appreciate anything that seems a little customized according to him/ her.

Such personalisation indirectly projects the importance the sender has given to the task of writing to the recipient. As humans, we all have the natural tendency to cater to those who take us seriously. There are some key traits of a successful email outreach for your marketing campaign and you can learn about in this blog along with an exhaustive list of 23 sample email templates for your easy reference. Check this comprehensive sketch note to get an over idea as well.

email-outreach-sketch-note

TIP1. Do the basics right for an outreach email

Your outreach e-mail has a subject line, the editors name, sample blog and anything specific that you noted in their guidelines. Being specific about the website’s guidelines show you are dedicated and have paid attention to details. For those who are new to email marketing, I would recommend you to check out this blog on Guide to Email marketing for Marketers.

4 things you should be really attentive to are listed below.

  • Address to the recipient by their first-name. It will make it awkward for both sides. Editors are sharp and busy people who have an eye for details.
  • Keep your subject line crisp and self-Explanatory. It should give a concrete idea about what your mail is about.
  • Know your editor and the target audience for the website. The editors are usually of 2 types, Busy and Super Busy. The structure you mail keeping the type in mind. Both types appreciate a little flattery but only the “Busy” types can afford the time to read your flattery. The “Super Busy” types appreciate mails that are straightforward. How you manage that balance is absolutely up to you.
  • Timing, most of us marketers do not keep in mind the importance of pitching at the right time. “Strike the iron when it is hot “. These editors might be running their own campaigns; you could check out for the topics they are writing about. Do your research and suggest a topic that matches the taste of their audience, it would be hard to ignore them.

TIP2. Ask for permission for link exchange in fresh innovative ways

You are new in the industry and trying hard for your marketing campaign to work. The connections you make matters a lot in the digital market too. Now you can’t be expecting a website owner to do a favour to you, just because you think what you have to say is important.

Take their permission to feature them or their article in a blog post that you are planning. This will let them know your similar interests in topics and how good you are at it. Remember to write why you chose their great blog post for your article while writing it. All these things will get you noticed sooner and your chances as a guest blogger on their website will obviously increase. People remember these favours and might revert when you approach them later for a link exchange on their blog post. It’s a mutual give-take relationship in the Digital market too.

TIP3. Give them a reason to notice you

There are like a billion blogs floating the web right now and some hundreds that are probably approaching the same editor as you. Why do you think the editor will choose you or your website? You have to give him/her the right reasons. I will give you an excellent example to make things easier for you.

blogger outreach email example

Here Tim from Bloggerjet.com gives Jimmy 3 excellent reasons to notice his mail.

  • The first line is a very subtle yet crisp flattery, it tells that both of them are suckers for epic articles.
  • The second line is again a smart way of saying “Tim you are an exception. I couldn’t resist sending you this article because it is so similar to the Skyscraper Technique you are supporting lately “
  • Importantly, the article in the picture here was featured in “Moz Top 10” newsletter. It could be tweeted by someone influential or was shared too many times on social media. Basically, pitch something that proves that you aren’t the only one who thinks that your article’s a stunner.

You should also send the image of a tweet that you favourited or a post that you shared. That way he/she will know how well you know what they are into and about your genuine interest.

TIP4. Let your Smart Signature Speak About You

This is one aspect that is ignored by most marketers while doing their outreach campaigns. It doesn’t have to be bragging, flashy with too many logos. It should tell the basics about you and your brand. Name, Job Title, Company name, Phone Numbers, Social Profiles and the Logo are the basics. These will help the recipient to understand the company you work with. The social profiles will help connect with you and know what your content is. These factors play a great role in nurturing that relationship you want with the editor.

Piyuesh-Signature

Piyuesh went a step ahead and has added the videos of workshops he has conducted. This gives a brief idea about what topics he has mastered and how good he is at them. It also impresses the editor that you are not just a Robot behind a computer screen but a real contributor in the digital market.

TIP5. Competitor Bait To Lure Editors

While doing your outreach you are linking to editors/ industry linkers who are not new to linking or sharing articles on your topic. These people are usually receptive to topics that they have shared or worked with in the past.

As digital marketers, most of us have to stay updated with what our competitors content is about. Use this scope well and take it a notch higher. Look out for sites/ pages that have shared their blogs. It is just obvious that you have something similar in your content list. Don’t you think the editor would appreciate something that he has shown interest in the past?

All you have to do is spice up your content, make it more customized and pitch the idea to the editor. (Make it much better than your competitors, why else would he/she select your post over your competitors?)

Subject: Hey {Editor’s Name}

Hey {Editor’s Name},

I saw your post on {Topic}, and noticed that you have shared {Competitors’ name and topic}

Just thought that this piece I wrote on {Your content topic and how it is so much better than your competitors’}. I recently published it and it {Some proof that your content is worth considering.i.e. was pinned 300 times in the first week}. It might be a great value add to your readers.

{Insert link to your content}

Thanks, {editors Name}. Hoping to hear from you on this.

Your Email Signature

This is a classic example of how your outreach mail should look like.

 

TIP6. Reach out on social media networks to connect with your email recipients

If you are a new digital marketer and expect your outreach mails to be opened and reverted, you are basically being foolish. Editors already have too much on their plates, the hundreds of mails only making it harder for them. If you are someone they are familiar with the chances of your mail being considered will be higher.

You should keep updating yourself with the editor’s latest posts. Keep commenting and showing genuine interest in their topics. This is more likely to get you noticed and improving your mail’s chances. Most editors or bloggers you are reaching out to are influencers in their respective domains. When played right, you can always make influencers follow your brand. This helps in improving conversion rate of your emails as they already know you after the discussion over social media.

 

TIP7. High-end personalisation, even more for high authority blogs

The person at the receiving end is, yes a human. No humans like being sent automated and generic mails, at least are less likely to respond to them. Let the editor know that you know what they are up to, it could be something very small but personal. (Their interest in cats or the last trip they took)

While approaching websites with high reputation (or high MOZ DA score) make sure to write a 400-500  word comment. Be sure to write things that show that you are genuinely interested in that topic and ask doubts. Engaging the editor in the comment section is a great way of gaining their attention. Beyond that there are many benefits of leaving comments in the blogs authored by the editors of your target blog.

23 Email Template Samples to Help You Create Your Own Template

The email templates are shared below in plain text format with the sample email subject at the top of each email template. The sample email templates in plain text is aimed at serving this blog as a quick reference to use this as a base template. You can then customize them as per your own requirement for your blogger outreach campaign.

1. The Beta Test Template

Use this when you are designing or launching a new product or service. They are creators at heart and usually five into the charm of developing something new.

Sneak Peak into < Your Product > Launch

Hey Avril,

I am < your name > from < your company >.

Later this fall, we are going to launch a major new upgrade to < your product > which helps to track the user behavior of your audience on your blog with advanced features like heat detection and user empathy calibration. I noticed you cover new products on your blog which are useful for other bloggers and webmasters.

So I wanted to see if you are interested in joining our beta testing team. As a beta tester, you will get an early peek at our next product upgrade and you can share the direct feedback with our development team. We’ll offer you free access to this service for one year, plus your insights will help shape where we go with this exciting product.

If you are interested, then we would be more than happy to set you up for the next step.

Best,

Your Email Signature

2. Relationship Building Outreach Email

Your recent interview at Best Case Study's was quite insightful

Hi Steve,

I know you are busy today working on your next blog or campaign, but am sure this email helps you with a much needed break. 🙂

I would like to know if you are interested to be part of my round-up post titled “The New-Age Sales Approach Using LinkedIn”. I know you are a reputed LinkedIn influencer and have shared a lot of helpful blogs and talks on using LinkedIn for generating more sales leads.

Your contribution will be added to my cornerstone content – https://myblog.com/cornerstoneblogurl/ which will be promoted through outreach and paid advertising.

It would be great to hear back from you on this. 🙂

Best Regards,

Your Email Signature

3. Email Webmasters for Broken Links

Website Contact Form

Hi Joey,

I was browsing through your blog today morning and noticed multiple broken links on the page http://blog.com/sample_blog_slug

I was wondering if this contact form was the best way to forward you a short list of URLs that I jotted down for your reference? In case you do accept site suggestions, I have a blog which helps young mom’s with planning their maternity break productively until they join the workforce again. I think it will be a great fit for your list of motivational blogs for young women.

Let me know if you are interested for a brief chat on Skype to mutually share our experience from our own blogs.

Regards,

Your Email Signature

4. Do NOT Start With Cliched Phrases

Avoid phrases like “I have been your avid reader” and “I have been following you”.

Interested to contribute to your blog

Hi Jim,

I have been following your blog for a while now and honestly you have been downright inspirational at times.

Which is why I am writing in today…

< Proposed Offer / Concept >

If you are interested to know more about it, please let me know. I ‘d be thrilled to get on a call and discuss it with you.

Regards,

Your Email Signature

5. Let’s Start a New Relationship Template

Interested to Collaborate in Content Creation

Hi Mark,

Hope you are doing great!

I know you are busy today working on your next blog or campaign, but am sure this email helps you with a much needed break. 🙂

When I went through your recent blog on “Recent Blog Topic” and found it quite informative with some new insights. I got decent response when I shared your blog in my social networks.

Your contribution will be added to my cornerstone content – https://myblog.com/cornerstoneblogurl/ which will be promoted through outreach and paid advertising.

I wanted to get in touch with you, to see if we could collaborate to create more useful content for our shared target audience. If you are interested, then we can discuss it over a Skype call later this week.

Have a nice day!

Regards,

Your Email Signature

6. Give a Sneak Peek Template

To make them feel very valued in the industry.

New Influencer Case Study Release Next Week

Hi David,

how are you doing?

I am just reaching out to give you a heads up that I am publishing a new case study on Twitter Influencer Outreach next week.

As a fan of influencer marketing, I just thought you did like to be one of the first to know. 🙂

Want a heads up when it goes live?

Regards,

Your Email Signature

7. Would Love to Have Your Valuable Opinion Template

Sharing Insights from my Latest Survey of 200+ Bloggers

Hi Trish,

Last night, while I was working on my research for the upcoming blog on “Environment friendly compost for terrace farming”, I luckily found your blog < Blog Title > which caught my attention.

I recently reached out to 200+ bloggers for my survey on usage of compost for organic farming. As it turns out it was not effective in getting the desired results and many gardeners were using organic fertilizers from the market.

You can read about all the findings of my survey here https://yourblog.com/survey-results/

Being a gardener yourself, I would to know what you think of the insights from the survey.

Cheers,

Your Email Signature

8. The Expert Roundup Email Template

Expert Series on Inbound Marketing Advice

Hi Norah,

I hope you are having a great start to the week. My name is Shantanu and I am the head of marketing at PagePotato.com. I love reading your marketing advice on your popular blog. I also loved your latest piece on “The Art of Growing Your Influence in Social Media”. The pointers were great and I would like to ask you a quick question, if you do not mind.

We are doing an expert series on Inbound Marketing advice and we are just asking for a small blurb (a few sentences) from marketing experts that we can include in our infographic. Would you like to contribute some advice? The question is simply,

Experts are recommending to create more and more good content on a frequent basis. How much unique content should be enough to execute a content marketing campaign?

It would be great to have your input! In the end, we will also be doing a post on our blog and an eBook that would be featured in which you can share with your readers as well.

Please let me know if you are interested by sending back a couple of sentences for your valuable advice. 🙂

 

Cheers,

Your Email Signature

9. The “We Featured You” Template

You Got Featured on Our Blog

Hi Katie,

I have been watching your YouTube Vlogs and podcasts, and I have recommended them to many of my friends as well. There are a lot of useful DIY hacks on organic farming and gardening, and how it helps in recycling our waste.

I would like to share with you the article I have written which showcases a few of the techniques shared by you in your vlogs:

< Your blog Title >

<Your Blog URL >

I wonder if you could check the article and send me some feedback because you know a lot more about organic farming than I do.

Thanks,

Your Email Signature

10. The Free Sample Template

Free Sample For Your Review

Hi Andre,

My name is < Your Name > from < Your Company >. I really enjoy your insights in Growth hacking and influencer marketing through your blog and am impressed by how well you have done with the review of ABCMarketing.com in your blog: < Blog URL >

I am reaching out to you because I have a product that I think your audience would appreciate. Would be willing to test and review < your product name >?

I can provide a free sample for you to review, and three extra ones that you can give away to your audience.

Please let me know if you are interested.

Thanks for your time,

Your Email Signature

11. The Event Invitation Template

You're Invited to Our November Learnshop Event

Hi Lee,

< Your Brand Name > is hosting the November LearnShop event in your city on the 10th of November this year in NiceVenue, Melbourne. Our LearnShop events showcase young entrepreneurs with amazing innovations and learning sessions delivered by them on a wide range of topics. Some of our featured speakers this year include the startup founders of Startup1, Startup2 and Startup3.

We have limited passes available for bloggers to attend this event. We are primarily interested in bloggers who regularly cover blogs on startups and entrepreneurs in Australia.

All we are asking from attending bloggers is to write a blog post about the experience and spread the word of the event on their social media channels, especially on Twitter & Facebook. Bloggers will receive a free pass and a discount code for their readers as well.

Please let us know ASAP if you are interested!

 

Regards,

Your Email Signature

12. The Affiliate Marketing Template

Affiliate Partner Offer From YourCompany.com

Hi Lee,

< Your Brand Name > is hosting the November LearnShop event in your city on the 10th of November this year in NiceVenue, Melbourne. Our LearnShop events showcase young entrepreneurs with amazing innovations and learning sessions delivered by them on a wide range of topics. Some of our featured speakers this year include the startup founders of Startup1, Startup2 and Startup3.

We have limited passes available for bloggers to attend this event. We are primarily interested in bloggers who regularly cover blogs on startups and entrepreneurs in Australia.

All we are asking from attending bloggers is to write a blog post about the experience and spread the word of the event on their social media channels, especially on Twitter & Facebook. Bloggers will receive a free pass and a discount code for their readers as well.

Please let us know ASAP if you are interested!

Regards,

Your Email Signature

13. The Follow Up Template

Featured Interview Proposal on Startup Venture Funding in Australia

Hi Emily,

I am < Your Name > from < Your Brand Name >. I sent you an email last week about your feature interview on our blog for this month. I think it could be beneficial for us both to partner up on. I have come across your work on various occasions and really enjoyed your covering the challenges of Startup venture Funding through a series of blogs. 

I though you would be interested in collaborating for a discussion in the form of an interview to discuss the challenges online startups find in getting venture funding today in Australia.

Please let me know if you are interested in working something out. It would be great to get on a call on this Wednesday at 10 AM. 🙂

Just for your reference, here are some featured interviews conducted by us in the recent past.

< Links to interview posts or videos >

Best,

Your Email Signature

14. Classic example of template you SHOULD NOT Use.

This is wrong on so many levels .1. Use name, do your research.2. It is an evident computer generated template .3. The last sentence has a rude tone to it.

Great Opportunity!

Hello Sir,

I work for < Brand Name >. We have an amazing opportunity to offer you. We are big fans of your blog SampleRossblog.com. We are looking for someone just like you to write on our site. There’s no pay unfortunately but think of the exposure before you pass. 

Spots are filling up, so let me know if you are interested ASAP.

Thanks!

Your Email Signature

15. The Guestographic Method Template

It is the approach that combines guest blogging & infographics.

New Infographic on Facebook Data Privacy

Hey Samantha,

I was on the hunt for information on Data privacy issues in Facebook and the awareness of Facebook users about their profile information. I cam across your blog < blog url >

I really like the several steps covered by you in your blog with easy to understand screenshots of the Facebook interface. The lucidity of your instructions would be helpful for the technology averse users who need it the most.

I actually just put together an infographic on “Facebook Data Privacy”.

As someone who writes about awareness of data privacy of users in the social media channels, i thought you might get a kick out of it.

Let me know if you want to check it out.

Cheers,

Your Email Signature

16. Post Publish Promotion Template

Fresh Post on < topic >

Hey William,

I noticed you’re really interested in < topic >. I would even wager to say you are nothing less than pro in < topic domain >.

I was wondering if you’d mind taking a look at a blog post I just published about

< Blog Topic hyperlinked to the blog URL >

Could you please give me a little feedback on the post? I would really appreciate you leaving a comment.

Either way, keep up the great work!

Cheers,

Your Email Signature

17. The Exclusive Offer Template

Exclusive Early Access to Report on < topic >

Hey Cooper,

I have been reading your coverage of the competition heating up between WhatsApp & Messenger, and I wanted to let you know that we are releasing new data about Facebook Messenger Ad usage this week.

Among other insights, we found a surprising number of brands and publishers that were regularly advertising and publishing on Messenger have started to distribute offers through WhatsApp, where they achieve higher ROI.

I would be happy to give you exclusive early access to our full report to be the first to write about it on the blog this week. What do you think?

Regards,

Your Email Signature

18. The Did You Know (DYK) Facts Template

Guest Blog Proposal About Messenger Bot Usage In Automated Chats

Hey Olivia,

Did you know that there are more than 100,000 active bots on Messenger?

If you aren’t already communicating with your audience via Messenger, you could be missing out of an opportunity to provide better customer service which is more responsive to your clients.

We rounded up more Messenger bot usage stats in a new report that I have attached below. Do you think it would be a good fit for an article on the ChatSmart blog? Thanks in advance for checking it out, and let me know if you have any questions.

Regards,

Your Email Signature

19. The Personalized Pitch Template

Facebook Vs Google - An Interactive Timeline

Hey Charlotte,

I know you have been closely following the social media smack-down between Facebook and Google, and I know who we’re both rooting for. So I wanted to show you this interactive timeline we created that compares the growth trajectories of the two companies.

The marketing products of both these companies are very similar considering the huge traffic they own from their frequent users. While Facebook marketing is still catching up with the popularity of Google Adwords since it’s launch.

I noticed that you publish a PPC news roundup every month featuring the latest updates and research, and I thought this timeline could be good inclusion. Please let me know if you have any questions about the data!

Thanks,

Your Email Signature

20. The “I Will Do The Work For You” Template

Interested to Contribute to Your Blog

Hey Ava,

You’ve written previously about eye-catching blogs and headlines, and I wanted to share some new research my team has put together about writing a attractive piece of blog. We found that blog topic headlines with a power word performed significantly better than longer ads, along with a ton of other eye-opening stats.

Do you think this would be a good fit for the PagePotato blog? I’d be happy to write it up for you to take the online research out of it. Let me know if you would like me to get started.

Thanks for your consideration,

Your Email Signature

21. The Social Media Success Template

Organic Farming Resource For Your Blog Audience

Hey Amelia,

I’m sure you get a lot of content submissions, but I wanted to bring to your attention to a new guide we released about the ins and outs of Organic farming.

This helpful how-to-guide tells you everything you need to know about organic farming and how to increase your productivity, while keeping the costs of inputs to a minimum. In addition, to this it also covers real-world examples of tips and tricks that delivered results. We are glad to share that the guide has already been downloaded 2K times and has been retweeted more than 500 times. So I made sure to write to you so that you don’t miss out.

Do you think this would be a good fit for the OrganicGardeningFacts blog?

I would love to get your thoughts! 🙂

Thanks for your consideration,

Your Email Signature

22. The Joke Template

What's common between Cute Puppies & Your Fashion Blog?

Hey Mia,

What’s common between cute puppies and your fashion blog updates on social media? They both are viral. 🙂

Jokes apart! I really appreciate your recent piece about reservations of men & women to adopt new age fashion etiquette. I was wondering if you had given a thought to predictions for where the Australian fashion is headed in the coming years.

Here, at ABCFashion we can foresee the multi-cultural  and tech wears dominating the next 6 months across Australia.We have carried out a primary survey on the same, and have put together a report about the driving factors which are shaping the tastebuds for fashion in the country. It would be a great idea for you to write a follow up peice throwing some more light into the findings of our report for your audience.

I’ve attached the report below. Please have a look and let me know if there are any changes that you would suggest! 🙂

Thanks in advance,

Your Email Signature

23. The Response Template

Proposal to Collaborate for a Blog Post on Fintech Startups

Hey Jack,

Thanks for writing a thorough recap of StartCon 2018 Conference. It was very useful for those of us who could not attend in person or could not watch the live-stream!

I thought you made an interest point about the competition between new fin-tech startups. I think it’s not as much a competition for users as it is a competition for features innovation vs features execution.

I wrote my take on the future outlook of fin-tech startups in Australia and cited your recap for a deeper insight. Would you like to take a look? Maybe we can collaborate together on a blog post or video on how budding entrepreneurs should evaluate the startup ecosystem and make the best out of it.

Thanks in advance,

Your Email Signature

I seriously hope this blog will guide you into making better outreach templates inline with your campaign objectives. I would reiterate the fact stated earlier – Be authentic and provide some real value to the person at the receiving end. This natural proposal to help those who you want help from is crucial for any marketing campaign to be successful.

And once your campaign triggers you will be the one at the receiving end. Be smart to reply the bad mails then with a link to this article. It helped you, didn’t it? Am all ears to your feedback. 🙂

Shantanu Biswas

Shantanu Biswas

Co-founder & Growth Hacker at PagePotato.com
Being an entrepreneur by passion, Shantanu has co-founded PagePotato.com & helped to develop it into a successful venture since its inception in 2014. His acute finance and analytical acumen helps in simplifying strategy & execution at PagePotato. Beyond work, he loves to cook, travel, volunteer and help other digital startups bloom into established brands.
Shantanu Biswas

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