5 WordPress Security Best Practices To Watch Out For In 2019

WordPress being the most popular web publishing platform with 59% market share, their websites are constantly under attack. Yet sadly, they lack notoriously when it comes to security. More than fifty thousand WordPress websites are getting hacked everyday. As a website owner, be a blogger or a developer, it is your prime concern to secure your WordPress website. You may contemplate as to why should a hacker would be interested in your website. Well, not all hackers are interested in your data or the site content. Let us find out what’s in it for them, how the websites are […]

Read more »
13 Simple Inbound Marketing Strategies for a Startup

13 Simple Inbound Marketing Strategies for a Startup

Inbound Marketing is the form of marketing that is known to drive customers to a specific product by means of providing valuable content to them during different stages of the purchase cycle. Unlike outbound marketing, where marketers struggle to garner the attention of potential customers, inbound marketing attracts qualified customers by virtue of building credibility and trust for the business. Users are themselves drawn to the product as and when the need arises.

Inbound Marketing has been gaining immense popularity among marketers across the globe for several reasons. One of the prime reasons behind its widespread implementation is its cost-effectiveness. Inbound […]

Read more »
The A2K of Content Marketing For Start-Ups in 2019

The A2K of Content Marketing For Start-Ups in 2019

Analytics

Google Analytics can be used for content marketing in umpteen ways. Be it traffic estimation, tracking navigation summary or traffic generation, all of it and much more can be achieved with the use of analytics. Once you are able to successfully track this data and understand its significance, you will be able to extract useful insights to identify opportunities and threats through detailed analysis. You can also find data related to conversions with the use of Google Analytics.

 

 

Blogging

Blogs are defined by some as the center or base of content marketing. Blogs are a form of social media and have a […]

Read more »
9 Steps for Enhanced WordPress Security

9 Steps for Enhanced WordPress Security

WordPress websites serve as prime hacker targets. In addition to the platform core, the hackers exploit vulnerabilities like backdoors, malware etc in the various plugins available for website protection. While the key measures to WordPress Security are known and illustrated here , listed below are some additional security checks to be incorporated at the file / directory code levels.

Deny automatic execution of all PHP files

All WordPress websites require new content to be uploaded, and hence the upload directory ‘wp-content/uploads’ usually has Write privileges. This leads to significant risk since malicious PHP files can be entered via this route. While the […]

Read more »
9 Hacks to Create a Crisp Explainer Video

9 Hacks to Create a Crisp Explainer Video

In case you are looking to create a killer Explainer Video sometime soon and are clueless about how to get started, this blog is just what you need. For novices, an Explainer Video is one that lets you explain your product or service to a potential customer in a span of just about 60-90 seconds. Such videos could help a great deal in engaging with your target audience and establishing a brand recall value. It is important for you to leave a mark on the minds of your audience the very first time you introduce your product to them. This is […]

Read more »
Ultimate Guide to LinkedIn Marketing For Startups in 2019

Ultimate Guide to LinkedIn Marketing For Startups in 2019

What is LinkedIn Marketing?

LinkedIn is a social networking website that serves as a hub for people to connect with employees, colleagues, clients, potential customers and strategic partners. It is widely used by people across the globe to seek job employment and is, therefore, home to several recruiters.

 

 

It is an extremely impactful marketing tool with a great presence among more than 450 million professionals. LinkedIn is about connecting people and adding value to their lives. The popularity of its content is increasing at a rapid pace.

 

Source: Linkedin.com

 

LinkedIn Marketing is being used for several purposes catering to increase brand awareness, finding leads and […]

Read more »
Worried about toxic coworker at work place? Here is how you sort it out

Worried about toxic coworker at work place? Here is how you sort it out

Our generation spends a very good amount of our life in our workplaces. Our workplaces are a lot like our homes now. We function with a group of people who work towards the same goal and support each other in that.

The other day I was thinking how crucial our co-workers are, in shaping our days. Our frequent interaction with them forms a major part of our daily lives. This makes it even more important to have the right equations with them. But it doesn’t always happen so in an ideal scenario, does it?

There will always be some co-worker who leaves […]

Read more »
Yes! You Too Can Have an Envious Travel Blog on Instagram!

Yes! You Too Can Have an Envious Travel Blog on Instagram!

Ever wondered how travel bloggers like Jack Morris or Paula Pant maintain a lifestyle, as exotic as theirs. You aren’t the first one though who wants a lifestyle like them. Envying lifestyles that pay you to travel to exotic locations, happens for obvious reasons. Doesn’t it? We Millennials are stuck by wanderlust like no other generation of the past. Did you know Jack Morris dropped out of school at the age of 17 and worked as a carpet Cleaner? Today, he doesn’t post for anything less than $3000. Recently a phone company paid him $35,000 for just 5 Instagram photos […]

Read more »
InfluencersSpeaks#3 Interview with Atamjeet Singh Bawa

InfluencersSpeaks#3 Interview with Atamjeet Singh Bawa

Atamjeet Singh Bawa is India’s most known Paper Modeler. This highly enthusiastic, quick-witted and surprisingly funny influencer inspires everyone he comes in contact with. It’s easy to be awed by his personality and one-liners! He has given TEDx talks and Josh Talks. He has been rightly awarded the title of “The Paper Smith” by BBC Top gear. His paper models were exhibited in the world-renowned Auto Expo.  He has worked with “The Viral Fever” aka TVF with his rocket launcher model.

Influencer Speaks, is where we aim to bring Influencers on board with us. This series will focus on knowing the […]

Read more »

How To Do Content Writing For Startups?

Content Writing may appear to be a little confusing to beginners at first, however, once you get a hang of it, it becomes extremely easy.

So give it a try while we make things easier for you by giving you the following tips

10. Be Original

It is best that you stay original when you’re writing content for your Startup. That way, your content remains unique and you are able to express in the best possible manner. Stay true to your style and the audience will come running after. Make sure that your content adds value to the life of its readers and […]

Read more »