11 Ways to Hire a Smart Freelancer Who Can Deliver

11 Ways to Hire a Smart Freelancer Who Can Deliver

Hiring freelancers to work for you can prove to be a great decision, especially if you have just started a new venture. They charge a lot lesser than full-time employees, need negligible paperwork and have the least onboarding time. If you are looking to hire freelancers for your ongoing project, read on to find out the 11 ways to hiring smart freelancers who can deliver.

 1. Picking the Right One

Try to interview your freelancer personally before you hire him. You could do so by means of a meeting, over the telephone or even online. However, even if you find that the […]

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How Brands Can Bloom Busting the Age-old Taboos?

How Brands Can Bloom Busting the Age-old Taboos?

6 pack Band” was a one of a kind music video digital campaign by the much loved Indian tea brand Red Label. This non-conventional campaign was recognized by Grand Prix and the 63rd International Festival Of Creativity at Cannes. The video was about the struggles transgenders face in the country, yet smile their way through it. HUL saw the advantage of collaborating their product with this type of content.

The songs were all launched in music channels, YouTube, Television and radio. Mobile operators had started to offer these catchy songs as caller tunes. The band was invited to perform at major […]

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6 Ways to Efficient Influencer Marketing

6 Ways to Efficient Influencer Marketing

Influencer Marketing has been garnering attention from corporate houses all across the globe. As reported by eMarketer, in 2017, about 50% of marketers increased the allocated budget for Influencer Marketing. If you are on the lookout for implementing this trending form of marketing to enhance business profitability but are clueless about where to begin from, worry not. Oh by the way, if you are not sure what is influencer marketing and why it is the new buzzword right now, have a look at his handmade sketch note.

 

This blog helps you identify the 6 critical things to keep in mind while working […]

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How To Refurbish Your Old Blogs To Get More Traffic?

How To Refurbish Your Old Blogs To Get More Traffic?

Creating new and unique content for your niche is a mandate to get more traffic to your blog. But at times, blog owners get so much involved in this process, that they miss the opportunity to get more traffic trickling through their old blogs. This is one of the fundamentals of the Content Strategy today – Writing Evergreen Content.

Alas, the evergreen trees also do shed their old leaves but not all in one go. This makes the overall tree green in all the seasons while the life-cycle of leaves continues throughout the time. Your blog too needs to adapt with […]

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7 Killer Hacks for Your Blogger Outreach Email Template

Outreaching to influencers and customers via email is one of the oldest and proven methods to reach out to a new audience. But with the advent of technology, it has been misused way too much, thereby reducing it to be a mere statistic of ineffective cold outreach.

There will always be situations where you have to reach out to people, who aren’t familiar with you or your company. Now that unfamiliarity shouldn’t stop you from approaching them. But we must do it right.

While sending an email to a new recipient, we must remember that the person on the other end receives […]

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InfluencerSpeaks#6 Interview with Alex Mathew the Drag Queen

InfluencerSpeaks#6 Interview with Alex Mathew the Drag Queen

Interview with the Drag Queen

Alex Mathew is a PR & Marketing Executive by the day and a fierce Drag Queen by the day. This queer charmer stands strong grounds for his fights for the LGBT community. Alex has done talk shows with Ted Talks and at many other prominent forums. He has a talk show called “Chaya with Maya”, where he alter ego Mayamma discusses the struggles of LGBT individuals of the country. What makes Mayamma stand out in the exciting Drag scenario is, she performs Indian Drag mostly. She does parodies of popular songs that also have messages to inspire.

Influencer […]

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Ultimate Guide To Twitter Marketing For Startups in 2019

Ultimate Guide To Twitter Marketing For Startups in 2019

What is Twitter Marketing?

Twitter is a popular tool for posting crisp and concise updates, thoughts or comments, also known as “micro-blogs”. Each post on twitter is confined to 140 characters which makes it highly compatible and easy to use on mobile phones.It is also regarded as a hybrid of a chat room and instant messaging since it is an open platform where a restricted lot of people connect with you.

 

 

With active users in excess of 316 million, Twitter acts as a great platform for marketers. Its popularity among the youth makes it an even more attractive tool. Also, setting up […]

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8 Secrets to Successful guest blogging Outreach

8 Secrets to Successful guest blogging Outreach

Traditional forms of marketing are slowly taking a backseat in today’s world of digital innovation. New and improved means of building brand loyalty have taken over. A trend that has set the marketplace on fire with the host of advantages associated with it is Blogging. If you are looking to increase brand awareness or generate leads, then blogger outreach can take you a long way. It is one of the most useful ways to promote content, acquire backlinks, grab guest post opportunities and lots more.

Connecting with significant bloggers in your domain could give you the required platform for engaging your […]

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InfluencerSpeaks#2 Interview with Ritika Mehra

InfluencerSpeaks#2 Interview with Ritika Mehra

Ritika Mehra is the founder of the successful non-profit organization named Bridging the Gap foundation. It brings communities together in the Netherlands. Her idea behind BTG was to provide a platform for people to come together, feel at home and be a part of each other’s journeys. She strongly believes this idea contributes to stronger communities.

She has been a part of the Royal reception held at Amstelveen and has also represented India for the Royal Dutch family. She bridges the gap between the local Dutch community and the Indian Diaspora in the Netherlands.

As if this was just not enough, she […]

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Ultimate Guide to Facebook Marketing for Startups in 2019

Ultimate Guide to Facebook Marketing for Startups in 2019

What is Facebook Marketing?

Facebook continues to be the most popular social media site. More than 1.8 billion people use Facebook every month to connect with their friends and family and discover new things. Since Facebook has such a large user user-base, marketers use it extensively to promote brand awareness among masses. You can be confident that a majority of your target market is using Facebook on a daily basis. Therefore, Facebook gives you easy access to the target market. Information related to products and services that your company has to offer travels to millions of potential customers with just a […]

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In Focus – WordPress and Data Privacy (GDPR)

In Focus – WordPress and Data Privacy (GDPR)

Data privacy and protection is one of the key aspects which all business need to demonstrate on a continuous basis. There are a wide number of complex privacy laws worldwide, and even stricter penalties if those directives are not complied to. Some common privacy regulations are the U.S. Health Insurance Portability and Accountability Act (HIPAA), Canada’s Privacy Law, the U.S. Gramm-Leach-Bliley Act (GLBA), the Payment Card Industry Data Security Standard (PCI DSS), and Australia’s Privacy Laws. However, the next big suite of regulations in this field is the General Data Protection Regulation (GDPR).

 

What is the GDPR?

The GDPR is the European […]

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Sketch notes on Entrepreneurship tips

I am passionate about Entrepreneurship and helping the community with my experience and visuals

Here are some of Sketchnotes which also got published on various popular publications.

Feel free to use them but don’t delete my signature and it would be kind if you mention the source link of this blog. 

How entrepreneurs can find satisfaction and happiness through ‘Ikigai’

Read the published article on YourStory.com

Here are all my articles and sketch notes published on Yourstory.com

Feel free to share this sketch note with your friends

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7 stages of a Solopreneur’s growth

Read […]

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InfluencersSpeaks#1 Interview with Kalyan Karmakar

InfluencersSpeaks#1 Interview with Kalyan Karmakar

Mumbai is a magical place.

People who come here with small dreams stay put here to grow them bigger. Something very similar was the case with Kalyan Karmakar.

He has been awarded FBAI’s  “Best Food Blogger” award for 4 consecutive times since its inception.  He was also dubbed as the “Power Blogger of the Year” by Godrej Protekt. He creates purely authentic content on his website and has some impressive number of followers who he interacts with thoroughly.

This hearty foodie originally belongs to Kolkata but chose to settle down in Mumbai for good.

He blogs at Finely Chopped and is a regular contributor for […]

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Ultimate Guide to Email Marketing for Marketers

Ultimate Guide to Email Marketing for Marketers

The Internet is what connects the whole world today. It bridges several hundred miles between people living in different parts of the world. In an era of burgeoning technology, email marketing has become the most powerful tool for business growth. This blog will tell you all about it.

What is email marketing?

Email marketing is nothing but a form of direct marketing that communicates commercials or any other messages to the audience using electronic mails. Simply put, every email that reaches a potential or existing customer is a part of email marketing. Email marketing is used for:

Enhancing relationship of businessmen with their existing […]

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How To Create A Video That Sells Your Idea?

How To Create A Video That Sells Your Idea?

 A Human would prefer to talk to another human instead of a company. Keeping a strong reputed Persona as the brand’s identity can certainly churn far more online leads today.

Personal branding definitely helps you to become the face of your brand, especially when you have just set-up your startup. While it makes all sense to market your brand online to get leads, you can always use yourself for lead generation instead. After all, people know you more than your brand. Personal branding is quite a buzzword today, but it takes time to build one. Thank God! We have easy to […]

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