Blogs on content marketing and website security

InfluencerSpeaks#6 Interview with Alex Mathew the Drag Queen

Interview with the Drag Queen

Alex Mathew is a PR & Marketing Executive by the day and a fierce Drag Queen by the day. This queer charmer stands strong grounds for his fights for the LGBT community. Alex has done talk shows with Ted Talks and at many other prominent forums. He has a talk show called “Chaya with Maya”, where he alter ego Mayamma discusses the struggles of LGBT individuals of the country. What makes Mayamma stand out in the exciting Drag scenario is, she performs Indian Drag mostly. She does parodies of popular songs that also have messages to inspire.

Influencer […]

InfluencerSpeaks#2 Interview with Ritika Mehra

Ritika Mehra is the founder of the successful non-profit organization named Bridging the Gap foundation. It brings communities together in the Netherlands. Her idea behind BTG was to provide a platform for people to come together, feel at home and be a part of each other’s journeys. She strongly believes this idea contributes to stronger communities.

She has been a part of the Royal reception held at Amstelveen and has also represented India for the Royal Dutch family. She bridges the gap between the local Dutch community and the Indian Diaspora in the Netherlands.

As if this was just not enough, she […]

InfluencersSpeaks#3 Interview with Atamjeet Singh Bawa

Atamjeet Singh Bawa is India’s most known Paper Modeler. This highly enthusiastic, quick-witted and surprisingly funny influencer inspires everyone he comes in contact with. It’s easy to be awed by his personality and one-liners! He has given TEDx talks and Josh Talks. He has been rightly awarded the title of “The Paper Smith” by BBC Top gear. His paper models were exhibited in the world-renowned Auto Expo. He has worked with “The Viral Fever” aka TVF with his rocket launcher model.

Influencer Speaks, is where we aim to bring Influencers on board with us. This series will focus on knowing the […]

InfluencersSpeaks#1 Interview with Kalyan Karmakar

Mumbai is a magical place.

People who come here with small dreams stay put here to grow them bigger. Something very similar was the case with Kalyan Karmakar.

He has been awarded FBAI’s “Best Food Blogger” award for 4 consecutive times since its inception. He was also dubbed as the “Power Blogger of the Year” by Godrej Protekt. He creates purely authentic content on his website and has some impressive number of followers who he interacts with thoroughly.

This hearty foodie originally belongs to Kolkata but chose to settle down in Mumbai for good.

He blogs at Finely Chopped and is a regular contributor for […]

How Brands Can Bloom Busting the Age-old Taboos?

6 pack Band” was a one of a kind music video digital campaign by the much loved Indian tea brand Red Label. This non-conventional campaign was recognized by Grand Prix and the 63rd International Festival Of Creativity at Cannes. The video was about the struggles transgenders face in the country, yet smile their way through it. HUL saw the advantage of collaborating their product with this type of content.

The songs were all launched in music channels, YouTube, Television and radio. Mobile operators had started to offer these catchy songs as caller tunes. The band was invited to perform at major […]

7 Killer Hacks for Your Blogger Outreach Email Template

Outreaching to influencers and customers via email is one of the oldest and proven methods to reach out to a new audience. But with the advent of technology, it has been misused way too much, thereby reducing it to be a mere statistic of ineffective cold outreach.

There will always be situations where you have to reach out to people, who aren’t familiar with you or your company. Now that unfamiliarity shouldn’t stop you from approaching them. But we must do it right.

While sending an email to a new recipient, we must remember that the person on the other end receives […]

Worried about toxic coworker at work place? Here is how you sort it out

Our generation spends a very good amount of our life in our workplaces. Our workplaces are a lot like our homes now. We function with a group of people who work towards the same goal and support each other in that.

The other day I was thinking how crucial our co-workers are, in shaping our days. Our frequent interaction with them forms a major part of our daily lives. This makes it even more important to have the right equations with them. But it doesn’t always happen so in an ideal scenario, does it?

There will always be some co-worker who leaves […]

How To Refurbish Your Old Blogs To Get More Traffic?

Creating new and unique content for your niche is a mandate to get more traffic to your blog. But at times, blog owners get so much involved in this process, that they miss the opportunity to get more traffic trickling through their old blogs. This is one of the fundamentals of the Content Strategy today – Writing Evergreen Content.

Alas, the evergreen trees also do shed their old leaves but not all in one go. This makes the overall tree green in all the seasons while the life-cycle of leaves continues throughout the time. Your blog too needs to adapt with […]

How To Create A Video That Sells Your Idea?

A Human would prefer to talk to another human instead of a company. Keeping a strong reputed Persona as the brand’s identity can certainly churn far more online leads today.

Personal branding definitely helps you to become the face of your brand, especially when you have just set-up your startup. While it makes all sense to market your brand online to get leads, you can always use yourself for lead generation instead. After all, people know you more than your brand. Personal branding is quite a buzzword today, but it takes time to build one. Thank God! We have easy to […]

Ultimate Guide to Email Marketing for Marketers

The Internet is what connects the whole world today. It bridges several hundred miles between people living in different parts of the world. In an era of burgeoning technology, email marketing has become the most powerful tool for business growth. This blog will tell you all about it.

What is email marketing?

Email marketing is nothing but a form of direct marketing that communicates commercials or any other messages to the audience using electronic mails. Simply put, every email that reaches a potential or existing customer is a part of email marketing. Email marketing is used for:

Enhancing relationship of businessmen with their existing […]

8 Steps to Create a Content Calendar for Marketing Automation

If you are wondering what a content calendar is, it is a simple calendar that has details of the content that your business must ideally create within a given duration of time. Easy to create, these content calendars are extremely hard to stick to. However, they make an incredible tool for organizing your content marketing strategy. Having an organized approach to producing quality content helps you save a great deal of time and energy. It also helps in enhancing the engagement levels of your readers by ensuring that you stay regular with your posts and that your posts do not […]

11 Ways to make Influencers follow your brand

Influencer marketing is the type of marketing that primarily focuses on using industry leaders to help convey the message of your brand to your target audience. Instead of marketing directly to potential customers, you get the word out for you through influencers. These influencers may be celebrities, achievers or other significant people known to have garnered trust and credibility among segments of audience by virtue of their authenticity or expertise in their domains.

Getting an influencer to follow your brand could benefit you in various ways like helping increase brand awareness, gaining credibility among target market, improving your SEO rank and […]

13 Simple Inbound Marketing Strategies for a Startup

Inbound Marketing is the form of marketing that is known to drive customers to a specific product by means of providing valuable content to them during different stages of the purchase cycle. Unlike outbound marketing, where marketers struggle to garner the attention of potential customers, inbound marketing attracts qualified customers by virtue of building credibility and trust for the business. Users are themselves drawn to the product as and when the need arises.

Inbound Marketing has been gaining immense popularity among marketers across the globe for several reasons. One of the prime reasons behind its widespread implementation is its cost-effectiveness. Inbound […]

9 Hacks to Create a Crisp Explainer Video

In case you are looking to create a killer Explainer Video sometime soon and are clueless about how to get started, this blog is just what you need. For novices, an Explainer Video is one that lets you explain your product or service to a potential customer in a span of just about 60-90 seconds. Such videos could help a great deal in engaging with your target audience and establishing a brand recall value. It is important for you to leave a mark on the minds of your audience the very first time you introduce your product to them. This is […]