About Shantanu Biswas

Being an entrepreneur by passion, Shantanu has co-founded PagePotato.com & helped to develop it into a successful venture since its inception in 2014. His acute finance and analytical acumen helps in simplifying strategy & execution at PagePotato. Beyond work, he loves to cook, travel, volunteer and help other digital startups bloom into established brands.

Entries by Shantanu Biswas

How To Refurbish Your Old Blogs To Get More Traffic?

How To Refurbish Your Old Blogs To Get More Traffic?

Things need to be updated every once in a while. Now that’s a statement that holds true for nearly everything around you. Be it your dressing sense, your palate, your mobile, mailing address, your playlist. Or are you someone who wears red bellbottomed trousers with yellow shirts? I can’t, even if someone gave me a sack full of money, or probably I will.

Our Marketing content is not very different either. All the things mentioned above get outdated hence stale with time. That is sadly the way of life! Both as a human and a content marketer one needs to stay […]

How To Create A Video That Sells Your Idea?

How To Create A Video That Sells Your Idea?

 A Human would prefer to talk to another human instead of a company. Keeping a strong reputed Persona as the brand’s identity can certainly churn far more online leads today.

 

Personal branding definitely helps you to become the face of your brand, especially when you have just set-up your startup. While it makes all sense to market your brand online to get leads, you can always use yourself for lead generation instead. After all, people know you more than your brand. Personal branding is quite a buzzword today, but it takes time to build one. Thank God! We have easy to […]

10 Unforgettable Ways to Write Narrative Blogs

10 Unforgettable Ways to Write Narrative Blogs

Are you running your venture single-handed and getting frequent calls from your clients asking for the same information you have painfully put of on your own website? Do they prefer talking to you instead, even after you have shared the FAQ, case study or a specific page with them?

If YES, then congrats for waking up to this fact –

“On the average Web page users have time to read at most 28% of the words during an average visit; 20% is more likely” – Nielsen Norman

So, we need to make the most of the 20% of attention to convince the visitor […]