In today’s era, where more and more youngsters are getting inclined towards start-ups, it becomes important for start-up owners to gain an edge over others of their kind. Scanty resources and limited funds only make the situation even more competitive. However, a smart business mind always figures out a way. He lets online tools come to his succor so that he is able to achieve a lot more by spending a lot lesser as compared to his competitors. This blog highlights how you can use certain tools to up your stance in the market.
Why should Start-Ups use Tools?
Any entrepreneur would know that juggling between reviews, presentations, travel plans, checking mails and devising strategies for the smooth running of business is not a cakewalk. Start-Ups require a lot of thought process to go behind how they will work operationally. Thus, young minds are always on the lookout for tools that could make their lives easier. Successfully running a start-up is a herculean task and there exist ways to simplify it.
Certain tools help you reduce the complexities associated with processes and procedures related to day to day work at start-ups. Right from finding a suitable name to registering your business, to handling manpower, to rolling out incentives, these tools prove to be of immense help. They prevent you from getting caught up in the otherwise time consuming traditional methods by providing shortcuts which almost always ensure enhanced results. Manual tasks can be completed with greater productivity and efficiency with just the click of a button. Tools also provide entrepreneurs with a critical insight into the competitors’ statistical data, thus enabling better strategies.
What are the different types of tools?
Here is a list of must-have tools and purposes they could be used for:
1. JotForm : Lead Generation
Online businesses consider lead generation and customer feedback as the most crucial activities. This tool helps you obtain survey, contact and event registration forms with great ease. You could keep it as a standalone tool or could even embed on your website. Feedback can also be received through these forms. Integrate JotForm with your CRM Software for process automation.
2. Boomerang: Follow up
When you send an email to anyone, Boomerang helps you schedule a time when the same mail must pop up on the top of your inbox to remind you to take a follow up on that thread, so you don’t miss out on anything important. You could also use Boomerang for Gmail to schedule your mails such that potential customers receive them at an optimum time.
3. BuzzSumo: Content Ideation
BuzzSumo is a powerful content ideation tool that helps its users find out popular content by topic or even on any website. It is crucial for a marketer to know what content people are looking for. It could take you several days collecting customer feedback on what their needs are. BuzzSumo provides you with all the information that you need here and tells you what content is most popular in your domain, thus giving you a direction.
4. Dashlane: Password Protection
Most entrepreneurs have more passwords than they can possibly remember. This is where Dashlane play a gigantic role by taking full onus of organization as well as protection of passwords. Its software offers military standard protection, making it the hot choice of many.
5. AHREFS: Competitor Analysis
AHREFS helps you get an insight into which competitors are faring well and why, thus letting you strategize on how you could improve. It has its own index of giving ranks to companies which is updated on a very regular basis. The ranks are obtained on the basis of data. AHREFS can prove to be instrumental in garnering more search traffic for your website.
6. Slack: Business Communication
Slack is a widely used communication app for Start-ups. Both, mobile and desktop versions of the app, are readily available. It can be easily integrated with Dropbox, Google Docs and other third party tools that make it a more user-friendly platform to stimulate business communication.
7. Zoho: CRM
Zoho is the most preferred choice of start-ups looking to manage their CRM software. Some of its core functionalities include, but are not limited to, workflow automation, lead generation and social collaboration. It also helps start ups convert potential opportunities into sales. Its free version has been extensively used by small businesses to attain growth in various aspects.
8. Trello: Project Management
This tool comes with great collaboration features. Several tasks assigned to different team members can be involved within a single project. A dashboard on the current status of the project is maintained on Trello which helps keep track of progress. The free version of this application is limited to usage upto 10MB.
9. Wave: Finance Tool
Wave is a type of finance software that helps you cope with activities related to invoicing and compensation. You may connect your bank account with this tool to track expenses and also create insightful reports. It helps small businesses manage accounts and ensure appropriate transaction of funds.
While tools may prove to be a blessing to entrepreneurs, they may even backfire if not used appropriately. It is important that a marketer does his own background research before blindly depending on them. Choose a suitable tool for your start-up and sit back and relax while it does all the work for you. After all, some great minds have worked hard to invent these tools for smart workers like you, let their hardwork pay!
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