What is Facebook Marketing?
Facebook continues to be the most popular social media site. More than 1.8 billion people use Facebook every month to connect with their friends and family and discover new things. Since Facebook has such a large user user-base, marketers use it extensively to promote brand awareness among masses. You can be confident that a majority of your target market is using Facebook on a daily basis. Therefore, Facebook gives you easy access to the target market. Information related to products and services that your company has to offer travels to millions of potential customers with just a click of a button. What else could marketers wish for? Marketing on Facebook is thus instrumental in helping you acquire new customers and also build long lasting relations with them. The best part about Facebook marketing is that the website permits you to shortlist the specific type of people you would wish to target based on specifications like demographics, location and interests, thus refining your reach.
Facebook lets marketers use three major tools: pages, ads, and groups. Each of these options has its own purpose, and they can be combined for greater reach. Facebook Marketing tools are used by Businesses to be discovered, build presence, create awareness, generate leads, boost sales etc. These strategies work seamlessly on mobile as more than 90% of Facebook users use the platform predominantly from a mobile device.
Why Facebook marketing is important for startups?
While all of us are well aware of the strength of Facebook as a social media platform, let us take a look at some staggering statements that corroborate our faith.
600 million users
Facebook has crossed 600 million users and is adding new users at a rapid pace. Had Facebook been a country, it would have the third largest population in the world, following China and India.
Average time spent on Facebook per user per day is 55 minutes
Since users spend about one hour on Facebook each day, it becomes an excellent platform for marketers to leverage on opportunities to grab consumer attention.
Average user has 130 connections on Facebook
On an average, every user of Facebook has about 130 friends in his friend list. This number is increasing at a rapid pace with more and more people signing up for Facebook.
Average user “likes” 2 Pages a month
It may be believed that users like hundreds of pages a month. However, a survey reveals that an average user “likes” and follows just 4 pages a month, which is very less considering the vast number of brands we are surrounded with. Thus, make sure your social media marketing strategy comprises of customer engagement for enhanced prospect growth.
4% Facebook pages have >10,000 followers
A study by Sysomos revealed that out of a total of 600,000 Facebook pages, only 4% have greater than 10,000 followers and a mere 0.76% have greater than 100,000 followers. While having more followers on your page could be an arduous task, it still bears the sweetest fruit.
Customized News Feed
You may not see posts by everyone on your friendlist on your news feed. This is because Facebook uses analytics to its advantage and shows updates that you are likely to be interested in. The analysis of your likes and preferences is based on your past browsing preferences as well as likes and shares. Thus, if you want your content to be visible to a large segment of the audience, make sure it is relevant and adds some sort of value.
While the cost to reach about a thousand people through newspaper advertisements is $32 and through Google Adwords is $2.75, Facebook ads cost just 25 cents. Now, who doesn’t want to save money?
How to do Facebook marketing?
Here are a few tips that might come handy while marketing using Facebook:
- Videos and images capture more attention of the reader. If your content is devoid of either of them, use questions to engage the audience in your posts.
- Engaging customers is often more effective on Sundays and other holidays.
- It is always better to keep your content short, crisp and catchy. Facebook users often pay more attention to short posts than the longer ones.
- If your post mentions a link that is outside of Facebook, there are greater chances of more people exploring the link.
- Images posted directly on Facebook were proven to be more attractive to users, in 2016, as compared to pictures put up on Facebook via Instagram.
Here’s a checklist that you must tick each time you go ahead with marketing products or services using Facebook:
Create shareable photo and video content:
Use paid promotions for extended reach of content, if need be.
Use Facebook Live:
Facebook Live is a new feature of the immensely popular social media network that permits users to see your videos live. It is a great platform to launch new offerings and increase visibility of brand.
Keep the audience glued to your page and yearning for more. This can be done by introducing interesting competitions with free giveaways. Such activities could also help in boosting the number of followers of your page.
Be consistent with posts and do not let your page run dry. However, being regular with posts does not mean spamming. Post relevant and useful content. Publish new posts 5 times a week. Try posting content at a time when most users would be online. You could experiment posting videos or photos post business hours to monitor response.
Educate and entertain:
While it is important that your posts add value to the audience, it is equally important for you to make them as entertaining as possible.