Guest blogging is a blessing for marketers looking to draw online traffic, differentiate their business from others of its kind, engage existing customers, acquire potential customers and grow demand and curiosity of the target segment in their brands.
Wondering if Guest Blogging really has the potential to achieve everything mentioned above? Allow me to share a success story with you. Most of us know of the social media scheduler tool, Buffer. The co-founder of the app, Leo Widrich, wrote about 150 guest posts which took the follower base of Buffer from zero to a hundred thousand. Unbelievable, isn’t it? He took […]