About Arkya Dey

Arkya executes and strategizes content marketing campaigns at PagePotato. An MBA by education and a designer by heart, he loves analyzing social media trends and likes to read/write on human behavior & managing workspaces. Apart from this, he makes Infographics and Explainer videos on his favorite subjects. He hits the gym daily & in his spare time, he helps upcoming movie makers with script writing.

Entries by Arkya Dey

Ultimate Guide to Email Marketing for Marketers

Ultimate Guide to Email Marketing for Marketers

The Internet is what connects the whole world today. It bridges several hundred miles between people living in different parts of the world. In an era of burgeoning technology, email marketing has become the most powerful tool for business growth. This blog will tell you all about it.

What is email marketing?

Email marketing is nothing but a form of direct marketing that communicates commercials or any other messages to the audience using electronic mails. Simply put, every email that reaches a potential or existing customer is a part of email marketing. Email marketing is used for:

Enhancing relationship of businessmen with their existing […]

9 Hacks to Create a Crisp Explainer Video

9 Hacks to Create a Crisp Explainer Video

In case you are looking to create a killer Explainer Video sometime soon and are clueless about how to get started, this blog is just what you need. For novices, an Explainer Video is one that lets you explain your product or service to a potential customer in a span of just about 60-90 seconds. Such videos could help a great deal in engaging with your target audience and establishing a brand recall value. It is important for you to leave a mark on the minds of your audience the very first time you introduce your product to them. This is […]

9 Steps to Deliver Awesome Guest Blogs

9 Steps to Deliver Awesome Guest Blogs

Guest blogging is a blessing for marketers looking to draw online traffic, differentiate their business from others of its kind, engage existing customers, acquire potential customers and grow demand and curiosity of the target segment in their brands.

Wondering if Guest Blogging really has the potential to achieve everything mentioned above? Allow me to share a success story with you. Most of us know of the social media scheduler tool, Buffer. The co-founder of the app, Leo Widrich, wrote about 150 guest posts which took the follower base of Buffer from zero to a hundred thousand. Unbelievable, isn’t it? He took […]

8 Secrets to Successful guest blogging Outreach

8 Secrets to Successful guest blogging Outreach

Traditional forms of marketing are slowly taking a backseat in today’s world of digital innovation. New and improved means of building brand loyalty have taken over. A trend that has set the marketplace on fire with the host of advantages associated with it is Blogging. If you are looking to increase brand awareness or generate leads, then blogger outreach can take you a long way. It is one of the most useful ways to promote content, acquire backlinks, grab guest post opportunities and lots more.

Connecting with significant bloggers in your domain could give you the required platform for engaging your […]

Ultimate Guide to Google+ Marketing for Startups

Ultimate Guide to Google+ Marketing for Startups

What is Google+ Marketing?

 

 

You may wonder if signing up on another social media platform will be worth it. However, when it comes to marketing, Goggle+ is not just another platform. It could be essential to your business, even though you may not realize that now. Google+ Marketing involves using the website to enhance business growth. This can be done in varied ways such as improving google search ranking, building relationships with customers or mapping potential customers. Traditional methods may not bear the same fruit as more conventional methods like online marketing, especially in today’s world of technology.

Hence, social media platforms […]