Traditional forms of marketing are slowly taking a backseat in today’s world of digital innovation. New and improved means of building brand loyalty have taken over. A trend that has set the marketplace on fire with the host of advantages associated with it is Blogging. If you are looking to increase brand awareness or generate leads, then blogger outreach can take you a long way. It is one of the most useful ways to promote content, acquire backlinks, grab guest post opportunities and lots more.
Connecting with significant bloggers in your domain could give you the required platform for engaging your potential as well as existing customers like never before.
However, being regular with blog posts and establishing a successful blogger outreach is anything but facile. But worry not. This blog divulges the 8 biggest secrets to successful blogger outreach. Read on to find out what they are.
1. Use Subtle Forms of Flattery
No, we are not kidding. A compliment is basically a veiled attempt at getting in the good books of a website owner. However, when you drop a compliment through an email, it may come across as unnatural and forced. Therefore, we recommend the use of simpler and more casual platforms like Twitter or Facebook for catching the attention of a blogger. This is because people re-post and drop comments all the time on such social media platforms. Therefore, the chances of your compliments being mistaken as flattery are scarce.
2. Don’t Jump the Gun
Add a personal touch to the message that you send across. Address the author by his name. If you are trying to send out an email to a generic address, figure out the name of the person who operates it. The bottom line is that personalization helps strike a chord instantly reaping better results. In your outreach mail, mention a piece of the blogger that you recently read and share your thoughts on it. That way, he would know that you have been paying attention to his posts and the chances of him getting back to you will also increase.
3. Make an Offer
You do not necessarily need to pay money to a blogger for being able to use his platform to market your product. There are several offers that you can make to help your pitch stand out. Remember that renowned bloggers get several requests each day, therefore, the pitch that you make must grab be good enough to grab their eyeballs. Explain how letting you be a guest blogger can be mutually beneficial for the both of you. You could offer to publish their posts on your own website or choose to give them a heads up on useful tools for blogging. Basically, offer anything that you can give in return. This will help in establishing a bond with them.
4. Build Trust and Credibility
Do not make the mistake of shooting a request mail from your id without adding details about who you are. Bloggers find it difficult to figure out who the senders of the emails in their inbox are. Add links to your social media accounts, company website or maybe a few sentences of introduction when you write your mail. Leave your contact details for the person to get back to you. Gain their trust before you work with them.
5. Share your Expectations
Never leave your mail open-ended. Be crystal clear about how you wish the blogger to help you. However, frame your sentences in a manner that make them understand how helping you will consequently help them. For example, instead of simply asking them to let you write a blog for them, tell them how successful your guest blogs have been in the past and how you would wish to replicate the results with their blog and audience.
6. List down your Guest Post Ideas
When getting in touch with a blogger to explore possible opportunities for guest blogging, mention a few topics that you would wish to write about. You will be surprised to see how drastically the success rate goes up if you do that. Do a quick study on the kind of content that worked well for the blogger in the past and try to build your own content around it. Chances of a blogger turning down a free post on a topic that earned them several links earlier are scarce.
7. Find a Common Link
If you already know who you wish to target, try and look for people who are mutual contacts and get them to introduce you to the blogger. This should not be very difficult with the use of various social media platforms. You could look for mutual friends on Facebook or even use LinkedIn’s feature to find out if any of your contacts are connected to the blogger in any way. Getting someone to introduce you to the blogger will exponentially increase your chances of being able to write a guest post for them.
8. Custom RSS Feeds
If the blogger that you are seeking to work in association with consumes content using RSS, it would be a great idea to give them posts that are relevant to their niche. For example, a blogger who writes about wildlife may be interested in topics related to say Tigers. So provide him with a feed of posts relevant to Tigers. This can be done easily using WordPress. Just find the relevant category on WordPress and add /feed/ at the end of the URL. How this works depends on how your permalinks are set up, but it works in a majority of the cases.